How to make competitors analysis
To reach first position Google search engine- SERP, it is necessary to analyze competitors websites. There is no difference, you have just start with a brand new site, or already has an existing website, it is very important to know the situation of competitors websites in search engine results and the actions of SEO. This time the article – Competitor analysis Tell you how to perform an analysis of competitors’ websites and study the market.
Perhaps you fail to return to the first position in the search results and you think you’re doing something wrong? Not necessarily. After competitor analysis may reveal that their pages are just good optimized and you achieve the desired result will take some time. Or, if you are not strong competitors in the field of SEO optimization, you several modifications and improvements on the site and beyond, it will be very easy to return to the first Google search engine positions. And it will attract additional new customers. So after competitor analysis and investigation, it is how strong the competitors websites, how easy or difficult it will be to rise in the desired keywords in search engine results.
Before analyzing competitor sites, is necessary for the main keyword study: which attract the target consumers. This step is very important and a lot of what determines. If the keyword test will be done poorly, competitor websites analysis will be meaningless.
First- Think as the simple visitor
As already mentioned, it is very important to make the correct keyword research. Must select the keywords that are used by your potential customers. Sometimes the task is easy, but sometimes – quite tricky. Significant assistance to the “google adwords keywords planner tool”. This tool can figure out which keywords commonly used by users submitting queries. I also recommend to take the tool “suggested keywords”. Often given long tail keywords that have good number of searches per month.
Analyzing and sorting keywords, try to think like a customer, not a specific area of a professional who knows the specific terms.
Second, identify competitors
Knowing the exact keywords can access on to the next step – to find out your main competitors. According to the extracted 3-5 main keywords select the dominant sites in the first page of search results. These are the main competitors of your website. The next step will be analyzed precisely competitors pages.
Third domestic competitors website analysis
When you know the competitors and their websites, then you can start to analyze what they are doing, or optimize the site and how you can adjust most of your SEO strategy, the success of competing search engine results.
It should start from inside- on page- competitors analysis website.
What keywords competitor commonly used pages Tag title (title tag)?
Is the competitor uses the keywords meta keywords tags within the pages? Keywords tags for search engines no longer has any influence, but if they are used, meaning competitors to consider relevant keywords.
Which keywords most frequently used content on the Site competitor and title (as well as h1, h2 Tags)? To help determine the “Keyword Density Analyzer tool”.
Content- competitor analysis:
What is the main competitor chosen keyword for optimizing articles – trade name or service / product?
What are the key words of the content of the Web prefer using rival internal link anchor text?
How often rival creates and updates the website content (articles, news, and other records)?
What type of content which usually competitor – videos, articles, audio clips?
Is the content used in h1, h2, h3 tags?
Is it easy to reach inside pages from the home page?
Is the content of the ad is a social network sharing feature? If so – how strong the content is shared in social networks?
Technical- competitor analysis:
How successful competitor websites are ranked according to the main Google search a few keywords?
Are competitors web images are optimized using ALT tag?
Are competitors page html code is neat? Lots of information provides the source code.
Do website use meta description and title tags?
After an internal analysis can quickly tell whether competitors focuses on SEO optimization. If the SEO optimization is a low level or not at all – to outperform competitors on search engines ranking search results will be quite easy.
Fourth external- competitor analysis
So it is necessary to further analyze competitors’ sites external optimization, and more links coming from external sites.
Emerging links and their quality makes critical for process optimization SEO and search engine results page ranking.
Useful tool for the analysis of competitors backlinks ahrefs. It can be used to analyze all incoming links of any domain they come, what is the link anchor text. When you know all this information, we can understand, if it is strong optimized website, what keywords competitor try to rank for (look at anchor text). How active link building action is. Incoming links and these web’s page rank also give some data.
How many backlinks (links coming from other sites) to a competitor?
In how many different domains is coming link to a competitor’s site?
Which pages are likely to get backlinks link?
What anchor text of links is the most commonly used?
In what discussion forums are links to competitor site?
Do competitors are buying links for SEO? If so, which website? What page rank?
Another important factor is the external analysis – social networks and competitor activity within them.
If a competitor’s site has a lot of content, it is necessary to find out if the content is valuable and authoritative. A very useful tool that I use is the Open Site Explorer. This tool can be compared to a number of websites.